站區動(dòng)態(tài)
東花園收費站多維度推進(jìn)“冀交萬(wàn)里行”會(huì )員發(fā)展工作
作者:段然
來(lái)源:東花園站
發(fā)布時(shí)間:2025-12-02
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<span style="font-size:16px;font-family:Arial;line-height:2;">自</span><span style="font-size:16px;font-family:Arial;line-height:2;">9月1日,集團公司“冀交萬(wàn)里行”會(huì )員營(yíng)銷(xiāo)季活動(dòng)全面啟動(dòng)以來(lái)</span><span style="font-size:16px;font-family:Arial;line-height:2;">,‌東花園收費站持續開(kāi)展“冀交萬(wàn)里行”平臺推廣及會(huì )員注冊和積分核銷(xiāo)活動(dòng),通過(guò)便民服務(wù)臺宣傳、收費窗口答疑、走訪(fǎng)屬地貨車(chē)停車(chē)區等多渠道推廣,推動(dòng)會(huì )員發(fā)展工作,用實(shí)實(shí)在在的優(yōu)惠為貨車(chē)司機師傅們</span><span style="font-size:16px;font-family:Arial;line-height:2;">算好</span><span style="font-size:16px;font-family:Arial;line-height:2;">“經(jīng)濟賬”,讓政策紅利與優(yōu)質(zhì)服務(wù)真正落地見(jiàn)效。</span>
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<span style="font-size:16px;font-family:Arial;line-height:2;">‌一是針對站區屬地周邊貨車(chē)停車(chē)區開(kāi)展精準服務(wù)。東花園收費站通過(guò)走訪(fǎng)貨車(chē)停車(chē)區為司機師傅</span><span style="font-size:16px;font-family:Arial;line-height:2;">發(fā)放定制化宣傳單、現場(chǎng)演示會(huì )員權益、分享</span><span style="font-size:16px;font-family:Arial;line-height:2;">“多走多送”積分政策等方式,</span><span style="font-size:16px;font-family:Arial;line-height:2;">現場(chǎng)</span><span style="font-size:16px;font-family:Arial;line-height:2;">邀請貨車(chē)司機注冊成為</span><span style="font-size:16px;font-family:Arial;line-height:2;">“冀交萬(wàn)里行”會(huì )員</span><span style="font-size:16px;font-family:Arial;line-height:2;">。</span><span style="font-size:16px;font-family:Arial;line-height:2;">二是主動(dòng)延伸服務(wù)半徑至官廳服務(wù)區。東花園</span><span style="font-size:16px;font-family:Arial;line-height:2;">收費站工作人員通過(guò)</span><span style="font-size:16px;font-family:Arial;line-height:2;">“權益講解+現場(chǎng)注冊</span><span style="font-size:16px;font-family:Arial;line-height:2;">+已有積分現場(chǎng)核銷(xiāo)兌換實(shí)物”模式,向停留司乘人員重點(diǎn)推介積分兌換、專(zhuān)屬折扣等核心功能。針對貨車(chē)司機群體,專(zhuān)項解讀“貨車(chē)營(yíng)銷(xiāo)季”優(yōu)惠政策,根據普通、高級、“多走多送”三級會(huì )員體系,和權益內容,精準滿(mǎn)足不同司機的多元化需求。‌</span><span style="font-size:16px;font-family:Arial;line-height:2;">三是</span><span style="font-size:16px;font-family:Arial;line-height:2;">立足收費站主陣地,在收費廣場(chǎng)設置專(zhuān)項服務(wù)臺,采用</span><span style="font-size:16px;font-family:Arial;line-height:2;">“即過(guò)即宣、即宣即注冊”的流動(dòng)服務(wù)模式,通過(guò)宣傳單頁(yè)發(fā)放、現場(chǎng)操作演示、掃碼注冊引導等全流程服務(wù),形成穩定的</span><span style="font-size:16px;font-family:Arial;line-height:2;">全天候</span><span style="font-size:16px;font-family:Arial;line-height:2;">會(huì )員增長(cháng)渠道。</span>
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